Apple did jump in but then backed out once it was clear their offering wasn’t even close to the competition. Remember their big push on Apple Intelligence and how most of the features they promised never materialised?

While the back-peddalling was embarrassing at the time, I agree that their cautious approach since will probably work out better than Microsoft going forward.

Damn, definitely lasted a couple of years this time…

You can see where someone has lazily edited the (presumably) “& eat ice” bit above. BJs in PJs though… No excuse for that haha